In an age where the term “post-racial” is frequently thrown around, one might assume that racial divisions have become a thing of the past. After all, with the election of Barack Obama as the first African American president of the United States and increasing diversity in media representation, it would appear that we are living in a society where race is no longer a barrier to success or social integration. Yet, despite these apparent signs of progress, cultural divides based on race, ethnicity, and identity remain prevalent and complex. The question we must ask is: why, in a world that supposedly has transcended race, do these divides still persist?
The Myth of the Post-Racial Society
The concept of a “post-racial” world emerged most prominently in the wake of Barack Obama’s election in 2008. Many saw his victory as a clear signal that racial discrimination had been defeated, or at the very least, had lost much of its power in American society. Obama’s rise was viewed by some as proof that the historical baggage of racism could be set aside and that we were entering a new era where racial identities were becoming increasingly irrelevant.
However, the idea of a “post-racial” society is, at its core, a myth. While certain legal and institutional barriers to racial equality have been dismantled, many of the deeper cultural and social divides based on race persist, often in subtler, less overt ways. These divides are sustained by ingrained societal norms, media portrayals, and political agendas that continue to perpetuate stereotypes and segregate people by race.
Historical Context
To understand why cultural divides still persist in a “post-racial” world, we must first acknowledge the historical context that has shaped the modern landscape of race relations. Slavery, colonialism, and segregation did not simply disappear with the signing of civil rights legislation. These systems of oppression created deep-seated structural inequalities that are still felt today.
Even in the absence of explicit legal discrimination, the remnants of this history are visible in many aspects of life, from economic inequality to educational opportunities, healthcare access, and the criminal justice system. The legacy of historical discrimination is not something that can be undone with a single piece of legislation or the symbolic election of a Black president.
Race Is Not Just About Skin Color
One of the key reasons that racial and cultural divides persist is because race is not just about skin color; it’s about the social meanings and cultural identities attached to that skin color. Racial categories have long been used to differentiate people, to create hierarchies, and to assign privilege or disadvantage. These categories are deeply ingrained in both individual consciousness and societal structures.

For example, in the United States, the “one-drop rule” — which historically classified anyone with even a trace of African ancestry as Black — created an artificial and rigid boundary between races. While many Americans may now reject such simplistic racial categorizations, the social consequences of these divisions are far from erased. People of color still face systemic inequalities that are the result of centuries of racialized thinking, even if the overt laws of segregation have been abolished.
The persistence of cultural divides is also due to the way in which people of different races are socialized. From childhood, we are taught not only about our own identity but also about the identities of others. We learn to associate certain behaviors, preferences, and even moral values with different racial groups. These learned biases can be subtle but powerful, perpetuating stereotypes and divisions even when individuals do not consciously embrace racism.
The Power of Media and Representation
The media plays a significant role in shaping cultural perceptions of race. In a post-racial world, one might expect that diverse representation in films, television, and advertising would bridge cultural divides and create a more inclusive society. While representation has indeed improved in some areas, media still often portrays racial minorities through stereotypical lenses that reinforce existing cultural divides.
The portrayal of Black characters in film and television, for example, has evolved over the years, but many popular narratives continue to focus on tropes such as the “criminal,” the “victim,” or the “athlete.” Similarly, the representation of Latinx, Asian, and Indigenous communities is often limited to specific roles or negative stereotypes. These portrayals not only fail to reflect the richness and complexity of these cultures but also shape the way society views individuals who belong to these groups.
Moreover, the media plays a significant role in perpetuating a sense of “otherness” through the use of racialized language and imagery. Even the way news outlets report on issues such as crime, immigration, or political protests often reflects racial biases that deepen cultural divides.
The Echo Chamber of Social Media
Social media has exacerbated these divisions by creating ideological echo chambers, where individuals are increasingly exposed only to views and opinions that align with their preexisting beliefs. This selective exposure often reinforces racial and cultural divides by allowing people to retreat into spaces where their own identity is validated while other perspectives are marginalized or demonized.

In some cases, social media has been a tool for mobilizing marginalized communities and raising awareness about racial injustice. However, it has also become a platform for spreading racial hatred and misinformation. The anonymity and distance that social media provides can embolden individuals to express racist views or to dehumanize people of different racial backgrounds, further entrenching cultural divides.
Economic and Social Inequalities
Even in the absence of overt racism, cultural divides are exacerbated by economic and social inequalities. Wealth and opportunity in a post-racial world are still often distributed along racial lines. In the United States, for example, Black Americans and other racial minorities continue to face higher rates of poverty, unemployment, and incarceration than their white counterparts.
The wealth gap between Black and white Americans remains stark. According to studies, Black families have a fraction of the wealth that white families do, and this gap has persisted for generations. Access to quality education, housing, and healthcare is still deeply influenced by race, with minority communities often relegated to underfunded schools, poor healthcare services, and unsafe living conditions.
These structural inequalities create a sense of division, as different racial groups experience the world in vastly different ways. While some may enjoy the privileges afforded by their race, others continue to struggle against systemic barriers that limit their opportunities and quality of life.
Identity and Nationalism in a Globalized World
Another factor contributing to cultural divides in a post-racial society is the rise of identity politics and nationalism. In many parts of the world, including the United States and Europe, there has been a resurgence of nationalistic movements that seek to define national identity in terms of race, ethnicity, and culture. These movements often cast racial minorities as outsiders or threats to the cultural integrity of the nation.
This shift toward identity politics has been fueled in part by the challenges of globalization. As people from different cultures and backgrounds come into greater contact with one another, some fear that their national identity is being diluted or eroded. In response, they may embrace a more rigid, exclusionary vision of what it means to be a member of their nation.
The resurgence of nationalism can exacerbate cultural divides by reinforcing the idea that certain groups are inherently different or incompatible with the national fabric. This can make it more difficult for people to see each other as equals or to engage in cross-cultural dialogue that might lead to greater understanding and solidarity.
The Illusion of Equality
In a world that claims to be “post-racial,” the illusion of equality is another factor that perpetuates cultural divides. When society tells us that race no longer matters, it can obscure the ongoing realities of racial inequality. It may lead some individuals to believe that racial issues are no longer important or that discussions of race are divisive or unnecessary. This denial of racial inequality can prevent meaningful conversations about the ways in which cultural divides continue to shape our lives.
Moreover, the idea of a “post-racial” society often comes with the expectation that individuals should assimilate into a dominant cultural norm. This expectation fails to recognize the value of cultural diversity and the need for a society that embraces difference rather than erasing it. Cultural assimilation can often mean the suppression of cultural practices, languages, and traditions that are vital to the identities of minority communities.
Conclusion
Despite the rhetoric of a “post-racial” world, cultural divides based on race and identity remain deeply embedded in our society. These divides are sustained by historical inequalities, media portrayals, economic disparities, and the persistence of racialized thinking. Rather than transcending race, we must acknowledge the ways in which race continues to shape our experiences and perceptions of one another.
As we move forward, it is crucial that we work toward a more inclusive society, one that embraces cultural diversity and actively dismantles the systems of oppression that perpetuate racial divides. Only by recognizing and addressing the complexities of race can we hope to build a world where cultural divides no longer hold power over us.























